Digital Content

Digital rebrand and web redesign

I led the internal project team behind the Museums Association’s ambitious website redesign in 2020, which aimed to re-position the MA as a bold and dynamic campaigning organisation.
- Visit museumsassociation.org
- Read more about the creative process in Design Week.

Editorial strategy

I was recruited on a temporary assignment to the UN Refugee Agency (UNHCR) to deliver an editorial strategy for the first anniversary of the Global Refugee Forum – the world’s largest gathering in support of refugees and the communities that host them.

Solidarity in action .jpeg — Solidarity in action: One year on from the Global Refugee Forum

I drafted this op-ed on behalf of Gillian Triggs, UNHCR’s Assistant High Commissioner for Protection, to highlight progress and ongoing challenges in the first year since the historic Global Refugee Forum.

Our target audience included governments, businesses, international organisations and charities. I led a team of digital content creators to identify inspiring human-interest stories and news of progress made since the Forum to publish on https://globalcompactrefugees.org/. By the end of 2020, we had doubled the number of visitors to the digital platform.

Content creation

I provide editorial content for brands to build organic engagement with new and existing audiences. Below are some examples of articles I wrote for the Royal Botanic Gardens, Kew to inspire audiences to explore the wonders of plant science and the natural world.